
Press Clips
The Strategist for New York Magazine
Earlier this month, the beauty side of the internet erupted when Yise Beauty founder Molly Sims posted a tearful, now-deleted video about the launch of a product she alleged was just too similar to her Wide Awake Brightening & Depuffing Eye Cream.
According to Sims, it not only copied her product’s name, but its marketing was a crib, too...
Today.com
Our experts reveal the best month to save on holiday shopping and tips to save more.
So Money with Farnoosh Torabi
Today we’re talking about what it really takes to launch and grow a business in your 40s, 50s and beyond, especially at a time when borrowing is expensive and traditional funding can be tough to come by.
My guest is Trae Bodge, longtime consumer expert, entrepreneur and co-founder of the Threadneedle Alley Foundation, a nonprofit helping midlife entrepreneurs turn their ideas into sustainable businesses through grants and mentorship.
CBS Pittsburgh
It may seem hard to believe, but Christmas is 100 days away.
Now, with the price of just about everything going up, the question is: should you get a head start on your holiday shopping?
Trae Bodge, Retail Expert & Co-Founder Threadneedle Alley Foundation, joins CBS Pittsburgh to discuss.
Forbes
In an uncertain economy, there’s nothing quite like scoring a great deal on designer fashion. While major players like TJ Maxx and Marshalls added 131 new locations in 2025, smaller retailers offering discounts on luxury designer merchandise are also capitalizing on consumers' growing appetite for value—including a fast-growing newcomer called Shop The Sample.
Fox 5
Trae Bodge, a smart shopping expert, joins Fox 5 to talk about how women can become successful entrepreneurs.
ABC News
For Women’s History Month, Threadneedle Alley Foundation founder, Trae Bodge, joins ABC News One to share her thoughts on female entrepreneurship.

Honoring a Legacy by Lifting Others
Suburban Essex Magazine
When Trae Bodge lost her mother, Sarah Bodge, in 2023, she set out to honor her entrepreneurial legacy through meaningful impact. The result is the Threadneedle Alley Foundation, a nonprofit she co-founded with family members Cindy Bodge and Amy Weinberg to support midlife entrepreneurs pursuing their business dreams.
Sarah, an entrepreneur who ran a beauty shop on Threadneedle Alley in Newburyport, MA, inspired the foundation's mission. Named after the street where Sarah built her business, the Threadneedle Alley Foundation was created to help entrepreneurs access both funding and mentorship at pivotal moments in their journeys. ...
Queen City News
CHARLOTTE, N.C. (WJZY) — As we celebrate Women’s History Month, it’s important to note women now account for more than forty percent of small businesses. Trae Bodge is a retail expert and co-founder of the Threadneedle Alley Foundation. She offers up tips and words of encouragement on “Positively Charlotte,” for today’s female entrepreneurs.
KHOU+
Trae Bodge, retail expert and co-founder of the Threadneedle Alley Foundation, discusses funding gaps, AI tools, and grants for women founders.
KHOU+
During this Black History Month, we’re taking a closer look at the barriers Black entrepreneurs face when it comes to funding and what’s being done to change it.

Make THEIR Day!
Woman's Day Magazine
Need support? The late mother of Trae Bodge was a lifelong entrepreneur with a beloved shop on Threadneedle Alley in Newburyport, MA, and Trae funded the Threadneedle Alley Foundation in her honor. The goal: to celebrate Sarah Bodge‘s legacy by giving $5000 grants and ongoing membership to US-based entrepreneurs in midlife who were facing financial challenges. Trae hopes to foster innovation, resilience, and growth for individuals embarking on entrepreneurial journeys later in life. Visit her website to apply for a grant or to donate.
Catching Up to FI
Trae Bodge is one of the country’s leading smart-shopping and personal-savings experts. You’ve probably seen her on CNBC and Good Morning America, or in publications like The New York Times, USA Today, and MarketWatch. She joins us on the show for a holiday-season intervention on spending, shopping, and gift-giving. Trae also shares news about her, mom-inspired Threadneedle Alley Foundation, a nonprofit that provides grants and guidance to midlife entrepreneurs facing financial challenges. Through Dec. 31, 2025, entrepreneurs ages 40 and up can apply for a $5,000 grant and ongoing mentorship.
PIX11 News
Small businesses power the U.S. economy — driving more than 40% of economic activity and creating over 45% of American jobs, according to the U.S. Chamber of Commerce. Threadneedle Alley Foundation co-founder, Trae Bodge, joins PIX11 to discuss National Entrepreneurship Month.
Hot Flashes & Cool Topics Podcast
Trae Bodge, Smart Shopping Expert, joins the podcast to share holiday shopping tips, hot gifts for midlife women, and an amazing grant opportunity with her new foundation, Threadneedle Alley Foundation.
News 12 Long Island
Trae Bodge, founder of Threadneedle Alley Foundation, is here to share how holiday shopping provides a great opportunity to show support to small businesses in your area.
KHOU+
For National Entrepreneurship Month, expert Trae Bodge offers advice on how small businesses can boost sales, connect with customers, and build loyalty.
The Newsworthy Podcast
Now that Halloween’s behind us, the holiday shopping season is underway, but this year brings new challenges for shoppers. From higher prices and tariff uncertainty to rumors of inventory shortages and smaller discounts, planning ahead could make all the difference. So what should you buy now, what can wait, and how do you avoid falling for fake deals or “too good to be true” discounts? Lifestyle journalist and money-saving expert Trae Bodge joins Erica to break it all down — from AI-powered shopping tools and changing discount trends, to her best advice for sticking to a budget and still spreading holiday cheer, to her new grant-giving nonprofit.
The SmallBizChat with Melinda Emerson
In this episode, Melinda Emerson welcomes Trae Bodge to discuss her entrepreneurial journey and share strategies for stretching dollars effectively. Trae introduces shopping tech tools and offers tips on evaluating deals, while shedding light on concepts like shrinkflation and dynamic pricing. The conversation also touches on the Threadneedle Alley Foundation, highlighting its support initiatives.
Saving with Steve Show
Today's guest, Trae Bodge, joins us to share how to travel for less - from flights and hotels, to cruises and more, she provides tips and insight to help you save and get the most value for your money. She also shares info about the new non-profit she co-founded, Threadneedle Alley Foundation
The Montclair Pod
Trae Bodge, of Truetrae.com, joins as a guest host as we take a closer look at how safe it feels to get around Montclair and what’s being done to improve it. She also tells us about her newest venture, a nonprofit that will offer grants and guidance to midlife entrepreneurs.
The Exit Interview with Kim Rittberg
Trae Bodge is a successful lifestyle writer and TV commentator who made the brave leap from beauty brand founder to creating her own unique space in retail and shopping expertise. And now, she's launching a foundation to help other midlife entrepreneurs...
So Money with Farnoosh Torabi
Today’s guest has long been a trusted voice in the world of smart shopping and consumer advice, and now she’s turning her attention—and resources—to a new mission: empowering midlife entrepreneurs...


















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